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William McDonough: The wisdom of designing Cradle to Cradle

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http://www.ted.com - Architect and designer William McDonough asks what our buildings and products would look like if designers took into account "All children, all species, for all time." A tireless proponent of absolute sustainability (with a deadpan sense of humor), he explains his philosophy of "cradle to cradle" design, which bridge the needs of ecology and economics. He also shares some of his most inspiring work, including the world's largest green roof (at the Ford plant in Dearborn, Michigan), and the entire sustainable cities he's designing in China.

Channel: People & Blogs
Uploaded: May 17, 2007 at 10:27 pm
Author: TEDtalksDirector

Length: 21:56
Rating: 4.92
Views: 42419

Tags: ted  tedtalks  

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Video Comments

Psqwall (August 26, 2008 at 6:50 pm)
Yar
Go0mbah (August 24, 2008 at 8:23 pm)
Sorry if I didn't describe that very well, I lost track of what I was typing and didn't bother to give up or fix it.
Go0mbah (August 24, 2008 at 8:20 pm)
Bill brought a huge stack of books to Cape Cod when we went on vacation, he had about 20 of them. He showed me that... Even though there are cars available that are "Less Bad" by saying they get approximately 35 MPG, it's still not good. So it's like this, -- Even though we're slowing down our consumption of fossil fuels, it's like instead of heading 50 MPH in the wrong direction, we're heading 20 MPH in the wrong direction. We need to start heading in the right direction.
zstowasser (August 22, 2008 at 6:45 am)
you must be the change you wish to see in the world.
darrenmmurtha (August 16, 2008 at 8:14 am)
I guess you've never heard of albert speer
rpm297 (July 16, 2008 at 9:59 pm)
Designers and architects inherently seem to be great leaders. Just look at the dad from the Brady Bunch.
mtnpoet (July 11, 2008 at 7:35 am)
I couldn't name many heros off hand, for there are many in this world of ours. William McDonough is one of my ecological heros. The book Cradle To Cradle was so good I bought a few extra copies for friends. The texture of the book pages itself as a recycled polymar is worth experiencing. William McDonough gives me hope.
nebai2000 (July 10, 2008 at 3:41 am)
C2C should be integrated into all curricula in all engineering schools.
professordoom08 (July 6, 2008 at 10:50 am)
Just another Californian reassurance that it will be all right, don't worry, capitalism will get us out of this. Reality has a habit of interfering in the fantasies of men, and the planetary immune system is about to make us extinct. We are non viable, yet another failed species. The world will heal once we've gone and perhaps one day a truly intelligent species will evolve; free of the hangups, violence, self interest, greed, brutality, and religious fantasising homo sapiens suffers from.
walker030 (June 15, 2008 at 3:25 pm)
the idea of perpetually digging stuff out of a single Earth repository and then returning it as unuseable garbage is insanity. mcdonough's opposition to the 'cradle-to-grave' mainstream processes is not.

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