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Seth Berger on Building a Company from the Ground Up

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Seth Berger is founder and former CEO of AND 1, a company specializing in basketball shoes and apparel. Started by Berger and several classmates while they were students at Wharton in the early 1990s, AND 1's original product line featured t-shirts targeted at young basketball players; the company later expanded to offer a full line of apparel. Under Berger's leadership, revenues increased from $1 million in 1993 to more than $200 million in 2001. In 2005, Berger sold AND 1 to American Sporting Goods, a private footwear company based in Anaheim, Calif. Currently the head boys' varsity basketball coach at the Westtown School in Westtown, Pa., Berger spoke with Knowledge@Wharton about what it takes to build a successful company.

Channel: Education
Uploaded: November 30, 1999 at 12:00 am
Author: knowledgeatwharton

Length: 21:20
Rating: 5.00
Views: 1633

Tags: and1  athletics  Berger  business  entrepreneur  knowledgeatwharton  media  physical  science  Seth  social  

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BALL4LIFETV (November 30, 1999 at 12:00 am)
Main Event got his name from Duke Tango after dominating the Rucker in Harlem for over 10 years. He was responsible for approaching a small shoe company called AND 1 with the idea of a touring Streetball team, and the rest is history.
BALL4LIFETV (November 30, 1999 at 12:00 am)
Main Event got his name from Duke Tango after dominating the Rucker in Harlem for over 10 years. He was responsible for approaching a small shoe company called AND 1 with the idea of a touring Streetball team, and the rest is history. quoted from article..
BALL4LIFETV (November 30, 1999 at 12:00 am)
this is one of the owners that was involved in jerking the mixtape players ,were glad he put his up..BOTTOM LINE THE MIXTAPE PLAYERS PUT THIS AND 1 LABEL ON THE MAP, I SEE THEY NEVER TALKED ABOUT THE GUY KNOWN AS " MAIN EVENT " LOL THIS INTERVIEW IS A JOKE ,YEAH SETH DID ...GRIND , THE QUESTION I HOPED SHE ASKED WAS WHAT HAPPEN AFTER VOLUME 2 CAME OUT...ANYWAY 4 THE REAL STORY PLEASE REPLY BACK ,THANK YOU...SEE HOW HE SKIPPED OVER THE YEAR 1999 THAT WAS THE PIVOTAL MOMENT 4 AND 1 ..
Kapedano (November 30, 1999 at 12:00 am)
Good stuff

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